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About Us

Brioché started in Jeddah in 2017, founded by a group of Saudi friends and led by Chef Hakim Bagabas. The idea was simple: bake proper brioche in-house every morning, and build a menu of global flavours around it.


Today Brioché runs as a cloud kitchen. There is no dining room — the kitchen cooks to order and everything goes out for delivery across Jeddah, through our own shop, the delivery apps, or straight over the phone. The recipes, the team and the bread have not changed.


The same kitchen feeds two other things: Brioché Bakery, which bakes our loaves and buns and sells them direct, and Brioché Catering, which takes the full menu out to weddings, offices and gatherings.


We prioritise genuine hospitality and aim to deliver a memorable experience with every order.

Brioché — artisan brioche baked in-house in Jeddah since 2017

Fresh Food

Brioché only uses the best, meticulously sourced fresh ingredients.

Homemade

All Brioché breads are baked fresh in our own bakery by artisan bakers, using our own recipe.

World Class Chef

Dishes are created by Chef Hakim Bagabas, who studied culinary arts in London and Paris, bringing his expertise to every plate at Brioché.

Built to Travel

Our cloud kitchen menu is chosen and packed so it arrives the way it left the pass — anywhere in Jeddah.

Who is in the Kitchen

Ebraheem Hashem, founder and CEO of Brioché

إبراهيم هاشم

الرئيس التنفيذي

Our founder and visionary, Ebraheem is passionate about bringing people together through food and culture. He is involved in every part of the business, from menu development to community outreach.

Chef Hakim Bagabas, Executive Chef at Brioché

حكيم باقبص

Executive Chef

Hakim loves creating new dishes. With his extensive experience as a pioneering Saudi chef, he has elevated Brioché to new heights. Hakim is a culinary genius.